Create a Great Advert

Create a great first impression

Your online advert

Your advert is the first point of contact with a potential buyer. It's their first chance to find out about the car - and its seller. So what you say and how you say it matters.
At seenacar.com, we've created an easy registration process which speeds up the time it takes you to create a clear, concise, professional advert. Here's how:
  • Enter your car's registration number. Our system will start putting your car's details together
  • Tick the boxes that match the specification of your car. The wording for your advert will automatically begin to appear
  • The specification list will automatically list your car's features, starting with the most appealing  (like full leather, air conditioning, electric windows, alloys wheels etc) before moving down to items like MOT and tax at the end of the list


Remember you can update your advert at anytime.

Seller's comment box

In addition to detail about the vehicle specification, you can personalise your advert in the Seller's comment box. Follow these tips to create your message:
  • Keep it brief - aim for around 45 words.
  • What's different? Highlight any specific features that make your car stand out from the crowd - this is your chance to really sell your car!
  • What's the reason? Explain why you are selling the vehicle - it puts buyers at ease
  • Keep to the facts - avoid giving your own opinion. For example, phrases such as, "One of the best stereo systems I've ever heard” or "A real joy to drive,” say more about you than they do about the car. Buyers will see phrases like this as biased
Other phrases to avoid are:
  • Lovely car (or amazing car)
  • Flawless condition 
  • Phone quickly, as first to see will buy
Avoid negativity - phrases like 'no time wasters' can make you seem difficult to deal with and suggest that you've had interest in the car before but have failed to sell. A potential buyer might ask why.

Remember you can update your advert at anytime.

Your SMS text advert

Your SMS Text Advert is vital. It's your first chance to put across all the things that make your car great; your first chance to generate interest. You have 160 characters to complete your SMS text advert, so it's essential you use them wisely.

Do:
  • Be disciplined - describe only the very best features of your car - the ones most likely to get a buyer interested (e.g. FSH, Auto, 3 owners, warranty left, any extras, leather interior)
  • Try to leave spaces between the words so buyers can read your message easily
Don't:
  • Waste valuable text space by typing 'great car - selling due to house sale!' or similar
  • Waste space on minor issues such as: car mats included, valeted weekly, tinted windows etc

Here's an example of how your advert message should appear.. 

  STRUCTURE
VW GOLF 07 REG 5DR AUTO VEHICLE DETAILS
BLACK 2 OWNERS FSH, 54K HISTORY
MILES, E/W, PAS, ABS, CD, SPECIFICATION
AIR CON ALARM, ALLOYS, SPECIFICATION
AIRBAGS, ARM REST, 2YR SPECIFICATION
WARRANTY, MOT/TAX £8600 HISTORY
TEL 07898 675849 CONTACT DETAILS

Abbreviations

To help you say more with your 160 characters  we've compiled a list of 'typical car speak' abbreviations:

ABS - Anti-lock brake system                  
A/C - Air-Conditioning
Auto - Automatic transmission                   
BHP - Break Horsepower
CC - Climate Control
CL - Central Locking
Cond. - Condition
Cyl - Cylinder
D - Drive
EFI - Electronic Fuel Injection
EM - Electric Mirrors
EW - Electric Windows
ESR - Electric Sunroof
Excell - Excellent
EW - Electric Windows
FWD - Front Wheel Drive
GPS - Global Positioning System
H/Back - Hatchback
H/D
- Heavy Duty
HTR
- Heater
IGN - Ignition
LCD - Liquid Crystal Display
LHD - Left-Hand Drive
LWB - Long Wheel Base
MPH - Miles Per Hour
MPV - Multi-Purpose Vehicle
MP3 - Digital Music ipod/MP3
ONO - Or Nearest Offer
PAS - Power-Assisted Steering
RWD - Rear Wheel Drive
RPM - Revolutions Per Minute
R/Rack - Roof Rack
RWS - Rear Wheel Steering
SC - Super Charged
S/Sys - Sound System
SUV - Sports Utility Vehicle
SWB - Short Wheel-Base
TC - Turbocharged
TD - Turbo Diesel
4WD - Four Wheel Drive
2WD - Two Wheel Drive


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